En diciembre 2016, lanzamos nuestro Directorio de marcas de indumentaria con el propósito de brindar a la comunidad un listado de empresas de diversos tipos de prendas, donde podrán encontrar una amplia gama de talles, además de políticas “body positive”, así como mostrar variedad de cuerpos en sus publicidades o sólo hacer retoques de tono y luz sin alterar los cuerpos de sus modelos.

Evaluamos cada marca individualmente, fijándonos en el rango de talles, el stock que ofrece, la variedad de prendas y sus políticas sobre el uso de modelos con cuerpos diversos y Photoshop. 

Para nuestro Directorio, tenemos una política de no incluir a ninguna marca o empresa que cobre más por un talle más grande dentro del mismo modelo. Si una marca o empresa hace un compromiso de dejar de hacer este tipo de práctica, y ofrece varios talles, puede figurar en el Directorio.

El Directorio incluye marcas de indumentaria nacionales y no nacionales, locales, showrooms, empresas de venta online y demás lugares que apoyan la diversidad. Estas empresas ofrecen ropa formal e informal, ropa interior, mallas/trajes de baño y calzados. 

Actualmente (la temporada de Invierno 2018) el Directorio cuenta con 6 marcas con presencia nacional y 31 marcas y emprendimientos locales; hemos sumado más de 700 puntos de venta en el país: www.noeselunicotalle.org.

The campaign, "El talle único no es el único talle" ("One-size-fits-all is not the only size"), celebrates clothing brands in Argentina who show a commitment to offering their clientele a wide range of sizes. The campaign is ongoing in which we will provide the public with updated information regarding participating brands twice a year.

In order to be recognized by AnyBody Argentina, we require that the brand offers an acceptable number of sizes (a minimum of 7) in jeans and/or pants as these are the items that Argentine women have the most difficultly finding in their size (as confirmed by our latest survey). (Since 2012, our national surveys have also consistently shown that approximately 65% of Argentines have difficult finding fashionable clothing in their size.)

Each recognized brand will display our sticker in their store windows (see example on the right), which communicates to the consumer that it's likely that they will find a variety of jeans and/or pants in their size. We believe that this minimum is a fundamental requirement to start building an inclusive culture that celebrates body diversity. 

Over above this prerequisite, we also congratulate those brands that meet any of the following "body positive" conditions:

• Un-Photoshopped Bodies (“Cuerpos sin Photoshop”): The brand does not digitally retouch the size or shape or the facial features of the models used in their advertisements/promotional materials; tone and light adjustments are acceptable. 

• Inclusive Advertisements (“Publicidad inclusiva”): The brand utilizes models of different sizes and shapes in their advertisements and/or website. 

• Diverse Mannequins (“Maniquíes diversos”): The brand's store windows feature mannequins of different sizes/shapes.

In the fifth stage of our campaign (November 2017), which coincides with the Summer 2017/2018 collection, we officially recognize Portofem, Taverniti, Kevingston, Etam, Ted Bodin, Yagmour and Tex in relation to the following conditions: 

Offers a variety of sizes, uses models of different sizes and shapes in their advertisements, and employs mannequins of different sizes identified via this store window sticker: 

Portofem is an Argentine clothing brand, which primarily caters to women who wear plus-size fashions. The brand launched in 1995 and currently has 7 stores throughout the country. 

The voluntary agreement between Portofem and AnyBody Argentina in Spanish can be found here (January 2016). A complete list of the brand's jeans and pants from its summer 2017/2018 (November 2017) collection can be found here. 

Website: www.portofem.com

Offers a variety of sizes and uses models of different sizes and shapes in their advertisements, identified via this store window sticker: 

Taverniti is a family-based business, which offers informal wear for women and men. It was founded in 1976 and currently has 17 locations throughout the country. 

The voluntary agreement between Taverniti and AnyBody Argentina in Spanish can be found here (January 2016). A complete list of the brand's jeans and pants for women and men from its summer 2017/2018 collection (November 2017) can be found here. 

Website: www.taverniti.com.ar

Offers a wide variety of sizes, identified via this store window sticker:  

Kevingston, an Argentine brand since 1989, offers informal and casual wear for men, women, and children. There are over 300 stores both within and outside Argentina. 

We are proud to add Kevingston to our campaign for its wide range of sizes in jeans and trousers. The voluntary agreement between Kevingston and AnyBody, which corresponds to its summer 2017/2018 collection can be found here. 

Website: www.kevingston.com

Etam is an Argentina clothing brand with 37 stores throughout the country that offers informal and corporate wear for women.

The voluntary agreement between Etam and AnyBody Argentina in Spanish (May 2016) can be found here. A complete list of the brand's pants from its summer 2017/2018 (November 2017) collection can be found here.

Website: www.etam.com.ar

Ted Bodin is an Argentina business with more than 20 years experience in the world of female fashion. At present there are 29 shops throughout the country. 

The voluntary agreement between Ted Bodin and AnyBody Argentina in Spanish (May 2016), can be found here. A complete list of the brand's jeans from its summer 2017/2018 (November 2017) collection can be found here.

Website: www.tedbodin.com

Yagmour is an Argentine family business dedicated to creating quality women's wear. It was founded in 1971 and today it boasts 73 stores throughout the country. 

The voluntary agreement between Yagmour and AnyBody Argentina in Spanish can be found here (January 2016). A complete list of the brand's jeans from its summer 2017/2018 collection (November 2017) can be found here.

Website: www.yagmour.com.ar

Tex, the clothing line by Carrefour, an international supermarket chain, offers informal wear for the whole family. The Tex line can be found in 128 Carrefour locales throughout Argentina.  

The voluntary agreement between Tex and AnyBody Argentina in Spanish can be found here (May 2016). A complete list of the brand's jeans and pants from its summer 2017/2018 (November 2017) collection can be found here. 

Website: www.carrefour.com.ar

The brands we recognized during the first stage of our campaign can be found here, those from the second stage can be found here, those from the third stage can be found here, and those from the fourth stage can be found here.

The fifth stage of the campaign will occur in May 2018 (Winter 2018). 

Updated November 15, 2017

Artículo por Musa e Inés para Proyecto Kahlo
Ilustración por Inés

La sociedad ha desarrollado distintos cánones de belleza desde la prehistoria, influenciados siempre por la situación social y mentalidad del momento. En la época actual la publicidad ha ejercido una fuerte presión en la imposición de cánones que se han ido convirtiendo cada vez más en un elemento “cosificador” de la mujer, lo que no significa otra cosa que un caldo de cultivo para complejos.

Pretenden hacernos creer que debemos salir pasadas por photoshop al levantarnos de la cama para ser aceptadas al salir al exterior, tomando mano de frascos que prometen ser milagrosos, camuflando, disimulando, exagerando, acentuando… Al llegar la hora de quitarse el disfraz por las noches, muchas se horrorizan al mirarse al espejo y ver que no son la “mujer perfecta” del anuncio.

Debemos pensar en ser mujeres con ciertos ideales, luchar contra este tipo de imposiciones sin sentido e intentar cambiarlo, por lo menos para nosotras mismas y las nuevas generaciones.