July 2, 2012
AnyBody Argentina Presents the Model Meter (Modelómetro)
AnyBody Argentina is composing an open letter to send to clothing retailers and the federal government calling for the implementation of a national size law, inclusive and consistent, to guarantee that the majority Argentine women (between sizes AR 38 and 52) can easily purchase fashionable clothes in their size without the embarrassment, rejection, and discrimination that currently exists in the Argentina fashion world. Our investigation reveals that at least 70% of Argentine teens and women cannot find the latest fashions in their size, contributing to a national health crisis of body image anxiety and a disturbingly high rate of eating disorders.
Our aim is to see the creation of a comprehensive and coherent national size law that would make buying clothes as easy as buying a pair of shoes. In other words, a wide range of diverse and consistent sizes would be available to women across the entire country. We intend to show through the Model Meter that one size does not fit all: by interacting with our installation women can compare the measurements of a typical model (which only 5% of women have) with the diverse bodies of Argentine women.
In many cases, the effect is amazing. By breaking the 90-60-90 mold we liberate ourselves from unrealistic ideals. We ask teenagers and women to free themselves from:
- Those “last ten pounds”;
- body labels;
- the number on the scale;
- trying to fit in an impossible ideal;
- constant dieting; and
- body hatred.
Join us in breaking the mold:
July 8th and 9th
11am to 5pm
Plaza Francia, Recoleta
Buenos Aires, Capital Federal
AnyBody Argentina was founded in 2010 and launched its activism at the international summit Endangered Species (Especies en riesgo de extinción)* on March 16, 2011. During that month, there were other summits held in London, New York, Sao Paulo and Melbourne. Today, AnyBody Argentina is part of the international movement www.EndangeredBodies.org, which currently has chapters in London, New York, Sao Paulo, Ireland, Australia, and Argentina.
For more information, visit our website, www.anybodyargentina.org (on Friday July 6, we launch a new version of our site), or contact Sharon Haywood or Ashley Baldwin:
Origins of the Model Meter
Stephanie Heart, the primary designer for AnyBody/UK Endangered Bodies in England (www.stephanieheart.com) created the original Model Meter. She is an art designer who uses her creative talent to fight the current visual culture. She also holds inspiring workshops, readings, and events for adolescents. In Buenos Aires, we created a replica to spread the important message that today’s current ideal of beauty is, for most women, unobtainable.
*Endangered Species is now called Endangered Bodies.
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December 16, 2011
AnyBody & Yagmour
Yagmour, a leading women’s wear company, has been recognized by AnyBody Argentina, part of the international Endangered Bodies campaign, as one of the few Argentinian brands that is exerting great efforts to comply with the Size Laws (Ley de Talles 3.330 and 12.665).
In July 2011, AnyBody launched its nation-wide sticker campaign to reward local stores with sizing policies that conform with the country’s size laws. Unlike inspections, fines, and store closures (which hasn’t triggered an increase size law compliance) our campaign focuses on the positive by highlighting stores that are committed to making the necessary changes to comply with the size law. AnyBody’s investigation of women between the sizes of AR 36 - 54 (UK 8 – 26) in 2011 revealed that:
- Approximately 65% have difficulty finding clothes in their size
- More than 50% would like to be one dress size smaller
- More than 90% are on a diet or know someone who is
In this context, AnyBody recognizes those stores that are trying to offer a wide range of sizes as outlined in the Size Laws. The AnyBody sticker found in store windows enables women to easily identify complying stores so they can make smart shopping choices.
AnyBody has chosen Yagmour: the brand offers a wide range of sizes from AR 38 to 54 (UK 10 to 26), satisfying the needs of most Argentinian women.
AnyBody is a nonprofit organization founded in 2003 by psychoanalyst and psychotherapist Susie Orbach. The aim of the organization is to encourage a change in cultural attitudes towards bodies, food and eating so that women and children of the next generation can learn to be happy in and look after their bodies. AnyBody, both in the UK and Argentina, is part of the global campaign, Endangered Bodies, working to eradicate body hatred,.
For more information, visit
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July 1, 2011
AnyBody Launches Size Law Sticker Campaign
AnyBody Argentina launches its nation-wide sticker campaign to reward local stores with sizing policies that conform with the country’s size laws. Unlike inspections, fines, and store closures (which hasn’t triggered an increase size law compliance) our campaign focuses on the positive by highlighting stores that are exerting great efforts to comply with the size law.
This campaign aims to make a positive step towards improving the health of women and girls in Argentina by identifying those stores that stock a range of standardised sizes, as mandated by Argentina’s regulating body, IRAM and the size laws in the city and province of Buenos Aires. The provincial law mandates sizes AR 38-48 (UK 10-20) must be stocked and the municipal law mandates 8 sizes, generally between 36-50 (UK 8 – 22). Note that these laws were originally put in place in an attempt to reduce the crisis levels of eating disorders in the country, presently ranking as the second highest rate in the world.
AnyBody recognises Portsaid and VER for the efforts they are making in becoming size law compliant stores. Currently, our investigation has identified these two clothing brands as offering the most extensive range of sizes in the country; furthermore 50% of the women we surveyed identified Portsaid or VER as the stores that carry their size.
The AnyBody sticker will enable women to easily identify conforming stores and make smart shopping choices.
AnyBody is a nonprofit organisation founded in 2003 by author and psychotherapist Susie Orbach. The aim of the organisation is to encourage a change in cultural attitudes towards bodies, food and eating so that women and children of the next generation can learn to be happy in and look after their bodies.
The chapter of AnyBody Argentina was created during the planning of the Endangered Species: Preserving the Female Body summit in Buenos Aires on March 16, 2011.
Additional information about the size laws in Argentina: http://anybody.squarespace.com/anybody_vent/2010/7/6/battling-the-beauty-myth-in-argentina.html
Our Facebook page: http://www.facebook.com/especiesenriesgodeextincion
Our sticker campaign in action: http://www.facebook.com/media/set/?set=a.224423494256702.62980.149971971701855&l=e768824928