The campaign, "El talle único no es el único talle" ("One-size-fits-all is not the only size"), celebrates clothing brands in Argentina who show a commitment to offering their clientele a wide range of sizes. The campaign is ongoing in which we will provide the public with updated information regarding participating brands twice a year.
In order to be recognized by AnyBody Argentina, we require that the brand offers an acceptable number of sizes (a minimum of 7) in jeans and/or pants as these are the items that Argentine women have the most difficultly finding in their size (as confirmed by our latest survey). (Since 2012, our national surveys have also consistently shown that approximately 65% of Argentines have difficult finding fashionable clothing in their size.)
Each recognized brand will display our sticker in their store windows (see example on the right), which communicates to the consumer that it's likely that they will find a variety of jeans and/or pants in their size. We believe that this minimum is a fundamental requirement to start building an inclusive culture that celebrates body diversity.
Over above this prerequisite, we also congratulate those brands that meet any of the following "body positive" conditions:
Un-Photoshopped Bodies (“Cuerpos sin Photoshop”): The brand does not digitally retouch the size or shape or the facial features of the models used in their advertisements/promotional materials; tone and light adjustments are acceptable.
Inclusive Advertisements (“Publicidad inclusiva”): The brand utilizes models of different sizes and shapes in their advertisements and/or website.
Diverse Mannequins (“Maniquíes diversos”): The brand's store windows feature mannequins of different sizes/shapes.
In the second stage of our campaign (May 2016), which coincides with the Winter 2016 collection, we officially recognize Portofem, Taverniti, Florida Chic, Yagmour, Etam, Ted Bodin and Tex in relation to the following conditions:
Offers a variety of sizes and uses models of different sizes and shapes in their advertisements, identified via this store window sticker:
Portofem is an Argentine clothing brand, which primarily caters to women who wear plus-size fashions. The brand launched in 1995 and currently has 8 stores throughout the country.
Taverniti is a family-based business, which offers informal wear for women and men. It was founded in 1976 and currently has 17 locations throughout the country.
The voluntary agreement between Taverniti and AnyBody Argentina (in Spanish) can be found here. A complete list of the brand's jeans and pants for women and men from its winter 2016 collection can be found here.
Offers a wide variety of sizes and does not digitally retouch the size/shape nor the facial features of their models, identified via this store window sticker:
Florida Chic is an Argentine brand that offers both informal and formal wear for women. Founded in 1938, it has two locations, one in the province of Buenos Aires and the other in the Capital.
Offers a wide variety of sizes, identified via this store window sticker:
Yagmour is an Argentine family business dedicated to creating quality women's wear. It was founded in 1971 and today it boasts 73 stores throughout the country.
Etam is an Argentina clothing brand with 37 stores throughout the country that offers informal and corporate wear for women.
The voluntary agreement between Etam and AnyBody Argentina (in Spanish), which outlines a complete list of the brand's pants and jeans from its winter 2016 collection, can be found here.
Ted Bodin is an Argentina business with more than 20 years experience in the world of female fashion. At present there are 29 shops throughout the country.
The voluntary agreement between Ted Bodin and AnyBody Argentina (in Spanish), which outlines a complete list of the brand's pants and jeans from its winter 2016 collection, can be found here.
Tex, the clothing line by Carrefour, an international supermarket chain, offers informal wear for the whole family. The Tex line can be found in 128 Carrefour locales throughout Argentina.
The voluntary agreement between Tex and AnyBody Argentina (in Spanish), which outlines a complete list of the brand's jeans from its winter 2016 collection, can be found here. Although Tex's collection for women doesn't meet our campaign's minimum, we highlight that Tex has made the commitment to offer 100% of its pants and jeans in its upcoming summer 2017 collection in 7 sizes (38-50).
The brands we recognized during the first stage of our campaign can be found here.
The third stage of the campaign will occur in November 2016 (Summer 2017).