About Our Size Law Sticker Campaign 2011
Instead of focusing our energy on retailers that cater to smaller-sized women and neglect the majority of Argentine women, or push for greater enforcement of the law via fines and store closures, we decided to attack the lack of size law compliance by employing a new tactic. We chose to shine a light on those brands that are making efforts to comply with the size law. It's important to note that we chose to focus on brands' efforts, as we have not been able to identify a brand that complies 100% with the size law.
In 2011, we congratulated the three national brands listed below, who displayed the following sticker in their store windows:
Recognized in July 2011: Ver and Portsaid
Recognized December 2011: Yagmour